American organization for the safety of weapons Evolve together with a creative agency McCann New York not so long ago, she launched an advertising campaign of genius in her idea, in which in simple language it is told about the serious danger that awaits those in whose houses weapons are stored. A series of provocative posters, each with a self-explanatory inscription: If they find it, they’ll play with it, encourages parents to take the safe storage of weapons at home seriously. On the posters, the viewer sees children playing with what adults usually try to keep away from their children.
Children’s toys: provocative public service announcement about the safe storage of weapons