Practice and theory are keys to learning. Practice through internship in an SEO company is an easy route. Many firms in this sector train employees be it for back link building, writing or keyword research. As they provide training, they help employees implement set plans. Writers learn to hone their skills in using keywords while back link specialists master how to find relevant blog and news sites.
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PLACEMENT: After you have thoroughly done your keyword research, it is time to strategically place them in all the elements* of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site’s relevance for those keywords.
Links are important because they determine the reputation of your site. This occurs more so in Google than with Yahoo and MSN. Yahoo and MSN are more simplistic and count the number of links to a site. Google, on the other hand, will look at a site and the link to that site and decide how good or important that link is depending on its page rank or PR rating. Page Rank (PR), by the way, is a numeric value that represents how important Google considers a page on the web. When the link title matches the on-site topic content then it is considered a helpful link and an asset in search engine rankings.
Try to get backlinks from websites which Google ranks highly. These can be.edu websites, social bookmarking websites such as Facebook, Twitter, news sites such as cnn.com etc. The Google spiders will see this backlink as being important and will soon visit your site.
However, to stay ahead of the competition, who have the same information, you have to keep updating your site to keep at the front and be noticed. And this is where the basic search engine optimization comes in.
First of all, you need to know the importance of key words and phrases. People use these to look for websites that can cater to their needs. These key words and phrases will help you achieve better search engine ranking. Remember to choose words and phrases that are relevant to your business. You need to put these key words and phrases in the title bar, meta tags, links, and even ALT tags on images.
When you’re preparing the content make sure that the main keyword is in the title. If you are targeting the keyword “search engine optimization,” you will want it to be inside the title and preferably the first word used.
