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7. When firms divide giant, heterogeneous markets into smaller segments that can be reached extra effectively with services and products that match their distinctive needs, they are conducting a ___________________ course of. “This yr Delta and Virgin America share the highest spot because the airways with the ‘healthiest’ food decisions within the sky.
Acquired Beats Music, which produces audio merchandise, for a cool US$3 billion in a money and stock deal — the largest acquisition within the company’s historical past. forty one. If a marketer have been to link U.S. Census data with life-style patterns to higher phase markets, this could be an instance of geodemographic segmentation.
Most of the merchandise we use in our everyday lives are just not Made in America any longer. Much of the world shops everyday in native markets stuffed with small stalls or even “barrows”. 19. _________________ is the observe of tailoring products and marketing applications to swimsuit the tastes of specific individuals and places.
5. A targeted (or market niche) technique based mostly on differentiation – concentrating on a narrow purchaser phase and out competing rivals by providing niche members custom-made attributes that meet their tastes and requirements better than rivals’ merchandise.
