Sydney’s PR queen Roxy Jacenko hit minor snags with keeping her successful Sweaty Betty empire operational and Profitable business with little capital during COVID-19.
But as local PR firms struggle to stay afloat amid the coronavirus pandemic, Roxy is about to launch a new business with billionaire chicken heiress Jessica Ingham.
‘PR in Australia has taken a hit. There is a lot of uncertainty,’ Roxy, 40, told <a style="font-weight: bold;" class="class" rel="nofollow noreferrer noopener" target="_blank" website Sunday Telegraph this week.
‘There is a lot of uncertainty’: Roxy Jacenko, 40, (right) is gearing up to launch her new business with chicken heiress Jess Ingham, (left) as PR agencies struggle to stay afloat
Despite her publicity company being majorly impacted by the pandemic, she claims she always had a plan in case business slowed down.
‘I’m fortunate that business has started to pick up again, but I always had a game plan if something like this happened. I know nothing lasts forever,’ she explained.
Roxy added that she always had multiple ideas in the works: ‘I’ve never been someone who (thinks) “business is flying, I don’t need to worry”.’
‘I know nothing lasts forever’: Roxy said she has always had multiple ideas and ‘game plans’ in the works for when things don’t work out
Over the past few weeks, Roxy has been teasing a new business venture with her long-time friend, Jess, on her social media platforms.
Last month, The Sydney-based entrepreneur shared the logo for her new brand, XRJ Celebrations, to Instagram stories and linked to the company’s business handle.
She had previously alluded to the new venture as far back as June.
