Social Media Do's and Don'ts – Business Promotion Strategy

The world is caught in a whirlpool which is better known as social media. Life, without Facebook or Twitter, seems incomplete. The latest addition to this loop is WhataApp. It is taken for granted that without social media nothing would move. Because of the engulfing enormity of the platform, businesses have turned to it for promotion. This is cheaper and faster way of reaching people across the world. With just click or a page boost you can get hold of millions web visitors' attention. However, here you need to keep in mind one very important thing. Social media presents vast opportunity, but, there are some strict rules which you need to follow if you really want to succeed in making a social presence.

What Should Be Done

Know thyself is a very important advice. This is not just for your own self, this is for your company too. You need to know yourself. You need to know what you want to accomplish through social media promotion. Do you want to offer information? Do you want to tutor people? Or, do you just want to increase your brand value? Knowing your social media goal is to know yourself. When you have a clear picture of your destination, you clearly understand what you need to do to reach that destination.

Once you know your goal and your destination, you need to understand your targeted audience. Yes, this is too important. If you don't understand who you are targeting, you will go wrong in the promotional strategy. Any social media marketing pro will help you understand why this is important. Each post, each line that is written on social media has a targeted audience. Each line is written for someone. Due to this reason, you need to know who you want to reach out to. Pleasing everyone is an impossible task which is practically not accomplishable. Therefore, set a target group. Write your messages and your social media posts for these people.

Time is money and when it comes to social media, money is the most important part. Timing should be right. Each post needs to be published on time. As a startup you can do some experiments by posting in different times. This will help you understand which time is the right to attract more visitors.

Voice is important. If you don't know what a voice, you would benefit from talking to a pro. Your voice is you. It is the tone which will reach out to audience. This voice is important because, your readers will identify you through your voice. If this voice varies visitors will get confused. Due to this, make sure to maintain one voice. It will help you get a personality as well.

Motivate people through your social media feeds. Nothing attracts others like motivation. Make sure to write at least one motivational post in a week. Offer suggestions and information. This is the way you can establish your expertise. To attract the attention of the people, you can run a tutorial through your blog.

Blogging is the best social media tool. Even if you have a website, you need to have a blog. Without a blog you will not be able to express yourself, tell your story and communicate with your audience. These three things are too important. However, blogging needs commitment. You must commit yourself to blogging. Leaving a blog unattended is a mistake. This is also a social media don't which you must never do.

What should Not Be Done

There are a lot of things which you should not do on social media. You need to know what makes the readers tick. You need to what irritates them. Sharing too much is one of the don'ts which you should stay away from doing. Sharing too much is like – the calls from customer care department. Eventually they make you wonder – do these people care for their clients' time. Exactly the same thing happens when you keep sharing. People eventually get irritated when you share more than three posts at one time. Don't make them block you.

Don't follow everyone back. This is a Twitter no. Who you follow is important. It will create your brand value. For this reason, you need to be careful who you are following. Someone might follow you, but, it does not mean you would follow them back.

One of the biggest social media mistake is sharing sadness. Don't even bleed in public. This creates a negative effect on people. Readers will slowly retreat if they find you sharing only sadness. Remember that there might stories in sadness. But, success is in spreading happiness.

Being comfortable is a problem. If you get comfortable with a strategy, you will not explore different areas. The success of social media depends on trying different strategies and evaluating plans every now and then.