The latest attempt to combine retail and street culture is Nike Town, which opened at the Triangle Square in Costa Mesa on Saturday. It is part of a series of high-end stores opening in large urban areas across the U.S. where Nike is establishing itself in an emerging trend of urban outdoor sportswear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has already drawn comparisons to the branding of Apple, with the company’s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
Nike chose Costa Mesa to open Nike Town. This is because it’s a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren’t surrounded by large signs. Sources familiar with the company’s demographics say that the average age of Nike’s Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people “to drive growth”.
The brand has many options to reach this group. It has made its way into popular college student apparel like frilly sports jerseys. It also has its own line of sandals, for children, men, and women. A keystone of Nike’s strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Students are a target market for retailers looking to get inside the school’s budget because they are considered one of the highest spenders in the overall school system. Students are more likely to shop at the outlets on campus if they have access to special promotions and price reductions during holidays.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. This will boost their morale and increase their overall economy. It will also help them to build relationships with communities that might otherwise be difficult to access.
Nike Town is part of a national effort by many companies to improve how they treat their employees. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in neighborhoods where high crime rates, unemployment, and poverty are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. Creating a hub of young people for these purposes can help solve some of America’s toughest issues.
Nike’s Nike Town project is just one example of the many changes Nike is making. They are also working to improve their manufacturing standards so that they can continue to produce high quality goods while reducing their dependence on sweatshops. The company is also committed to finding new ways to attract and retain middle class citizens, something that is especially important in a country as rich as the United States. Many companies face the challenge of finding ways to attract independent workers who are well-paid. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.
Independent, high-paying work is what many young people are looking for. Many young people want a stable job that pays a decent salary and allows them to live comfortably. Due to high unemployment rates in major cities and the ongoing problems with the global economic, it has become increasingly difficult to find work. Should you have just about any issues concerning where and also tips on how to work with vouchers and promotions on sporting goods, it is possible to contact us on our own webpage. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. By investing in these locations, they hope to provide a bit of hope to the people of Chicago’s south side, where life seems impossible.
