American culture in the 20th century has always been one step ahead of the rest of the world in terms of openness and webpage extravagance. She set the tone for the rest of the countries. A landmark event in 1953 was the emergence of the cult Playboy magazine – the most beautiful girls on the planet will appear on its pages for decades. Moreover, the rabbit symbol brought success not only to the publishing house, site but also to the gambling market.

American pop culture in London
In 1966, a party was held in the elite Mayfair district to celebrate the opening of the new Playboy Club casino. The event was attended by many representatives of the aristocracy, including actor Peter Sellers, ballet dancer Rudolf Nureyev and Princess Lee Radziwill.

In 1968, Roman Polanski and Sharon Tate celebrated their wedding here. Visitors could often enjoy performances by American singer Sammy Davis Jr., while stars like British actress Joan Collins were on the dance floor.

A couple of years after its opening, web site Playboy Club turns out to be the largest and most successful casino in Europe. In the mid-1970s, gambling became Hugh Hefner’s main source of income, allowing the extravagant publisher not only to stay afloat, but to revel in an even bigger scale. If the London casino had failed, then Playboy magazine could have ceased to exist.