Customers of ‘s DVD postal service are ‘horrified’ about price changes that could see some customers paying five times more for their films.
Critics have slammed the price hike for LoveFilm by Post, which sends customers films by post, saying it will herald the death of the DVD.
Most customers currently pay £7.99 a month, or £6.99 a month if they have a Prime or Prime Video subscription, to rent unlimited films.
Death knell for DVD: Critics have slammed the price hike for LoveFilm by Post, which sends customers films by post, saying it will herald the death of the DVD
However some customers, who currently pay as little as £2 a month for the service, are complaining that they will see a price hike of 500 per cent.
But from February they will be paying up to £11.99, in a change that users have described as ‘really disappointing’.
One wrote on the Amazon website: ‘Is it just me or does anyone else think that the recently announced planned changes to Prime membership are outrageous?
‘While paying £49 a year currently for it is just about acceptable, paying £79 a year so that it includes LoveFilm membership is a different story! I don’t want to stream movies nor be a member of LoveFilm!
Why would I want to pay an extra £30 a year for nothing????’
Another added: ‘I do not need or want LoveFilm, so I will be another customer not renewing my Amazon Prime membership.’
A third said: ‘Well, that’s the end of Prime as far as I am concerned.’
Twitter users are also outraged at the news of the price change.
One wrote:’ @AmazonUK How can you justify the 500% INCREASE to my LoveFilm membership.
I currently pay £2 for unlimited discs per month (2 at a time).’
Jumping ship: Customers of Amazon’s DVD postal service are ‘horrified’ about price changes that could see some customers paying five times more for their films, and threatening to cancel their subscriptions
Another wrote: ‘Thanks to @AmazonUK for hiking my LoveFilm By Post sub by 500%.
With an increase like that I don’t even need to think about cancelling.’
In contrast, Amazon’s Prime Instant Video streaming service is just £5.99 to new customers, meaning many existing LoveFilm by Post subscribers are looking to make the change.
Customers received emails this week saying the price increase would help ‘to continue providing a high quality service’.
The DVD has already seen an alarming crash in recent years, with the success of streaming services such as Netflix.
Just 143million DVDs were sold in 2014, down from 270million in 2007.
A spokesman for Amazon told MailOnline: http://hd-lostfilm.net ‘We have recently standardised packages and we believe that LOVEFiLM By Post and Prime Video offer our customers great value.’
