What does social media have to offer SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing over the last few years, many companies have not yet started to make use of it. This is especially important if you are investing in SEO. Although the benefits of social media may not seem immediately apparent, they are vital for SEO support. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some years now. If people tweet, share, like, comment or share a piece of content it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you build to your website. Search engines measure these social signals, and consider it an element of quality when evaluating the content. It’s a way of evaluating the quality of content that people are able to use over what their automated algorithm decides is of good quality. A piece of content can also be indexed instantly in the event that it’s receiving lots of engagement on social media.
2) Link Building
It’s long gone of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your website if asking them directly is considered an “unnatural” link building technique? Social media is the solution. Social media enables you to present your content in front of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. Those people will also share your content with their networks which will increase the impact of your content.
3.) The amplifying of content
It doesn’t matter how good the content you publish, it’s not going to be popular until you amplify it. Sure, زيادة مشاهدات اليوتيوب (Suggested Resource site) email marketing is an effective way to boost content, but it’ll only reach the people in your marketing database. You can reach new audiences via social media. If you post your content to your followers, they’ll spread it to their own followings when they find it useful. They will then also share it with their friends which will increase the reach of your content. In return, you gain lots of relevant traffic such as inbound links, brand recognition and social signals – all of which are used by search engines to assess the quality of the content.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines will use your brand’s image and recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Aside from amplifying your content, social media also helps increase brand recognition. This is what Google refers to as a co-citation. Making these co-citations with social media can help increase the trust Google has in your site, as well as aiding with search queries that are personalized.
5.) Social Indexing
Since the search engines index social media websites which means they show up in search results pages. This enables your brand to appear in search results for branded searches on more than the site of your business. But there’s more than that. Tweets on their own from Twitter were once searchable and were displayed in search results. This allowed your website to be ranked higher in searches. This was just temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
