Inside Skims HQ! Kim Kardashian gives grand tour of custom office
投稿日 : 2021年9月2日 |
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SKIMS has evolved into a billion-dollar empire since launching its very first collection in September 2019.
And founder Kim Kardashian gave her 245million followers a tour of the shapewear brand’s new warehouse space via Instagram Story on Wednesday.
The 40-year-old star spent some extra time highlighting the massive Rick Owens-designed ‘amphitheater’ at her and her employees’ disposal in the back-to-back clips.
Tour! Kim Kardashian gave her 245million followers a tour of SKIMS’ new warehouse space via Instagram Story on Wednesday
‘You guys my entire SKIMS office is custom Rick Owens. It’s insane,’ narrated Kardashian as she slowly panned her iPhone camera over a giant enclosed sectional sofa.
She then revealed that the wall directly in front of her massive makeshift amphitheater features a ‘huge screen that covers the entire wall.’
Kim continued: ‘It’s like an amphitheater. Have you ever seen this amazing Rick Owens amphitheater?!’
After giving her follower one last zoomed-out look at the custom creation, the SKIMS CEO showed of all of the other Rick Owens furniture sprawled across the office.
Custom creation: The 40-year-old spent some extra time highlighting the massive Rick Owens-designed ‘amphitheater’ at her and her employees’ disposal in the back-to-back clips
Wow! ‘You guys my entire SKIMS office is custom Rick Owens. It’s insane,’ narrated Kardashian as she slowly panned her iPhone camera over a giant enclosed sectional sofa
Some of the furniture included several white marble benches and pkv games a lengthy brownish purple couch placed in front of a wood block coffee table.
Keeping with the industrial theme, the floor of Kardashian’s SKIMS office looked to be distressed concrete.
In a follow-up clip, the mother of four modeled pieces from SKIMS Cozy collection in front of a giant floor-to-ceiling mirror located in a spacious dressing room.
Massive screen: She then revealed that the wall directly in front of her massive makeshift amphitheater features a ‘huge screen that covers the entire wall’
Other elements: After giving her follower one last zoomed-out look at the custom creation, the SKIMS CEO showed of all of the other Rick Owens furniture sprawled across the office
Her aesthetic: Some of the furniture included several white marble benches and a lengthy brownish purple couch placed in front of a wood block coffee table
Always one to gravitate towards a minimalist aesthetic, Kardashian’s dressing room was mostly empty, except for a sitting area in the corner, several black clothing racks, and a well-lit vanity area for makeup application.
Kim, wanting to give her fans a 360view of her beloved SKIMS pieces, struck numerous poses in front of the mirror.
‘Guys! How cute!’ she gushed, before putting her famous backside in view for her the camera.
Dressing room: In a follow-up clip, the mother of four modeled pieces from SKIMS Cozy collection in front of a giant floor-to-ceiling mirror located in a spacious dressing room
Minimalist: Always one to gravitate towards a minimalist aesthetic, Kardashian’s dressing room was mostly empty, except for a sitting area in the corner, several black clothing racks, and a well-lit vanity area for makeup application
Proud owner: Since launching the line in fall of 2019, Kardashian has been dedicated to creating – and advertising – SKIMS’ seemingly endless collections, ranging from mesh to boucle yarn
Since launching the line in fall of 2019, Kardashian has been dedicated to creating – and advertising – SKIMS’ seemingly endless collections, ranging from mesh to boucle yarn.
Back in April, it was revealed that SKIMS had managed to garner a value of $1.6billion despite the obstacles brought on by the COVID-19 pandemic.
‘The company has raised $154 million in new funding, which Ms. Kardashian West said had lifted its valuation to $1.6 billion,’ reported the <a style="font-weight: bold;" class="class" rel="nofollow noreferrer noopener" target="_blank" website York Times, adding that ‘It is a heady amount for a not-quite two-year-old clothing brand, even one led by someone with [Kim's] star power.’
Success! SKIMS has evolved into a billion-dollar empire since launching its very first collection in September 2019
Dedicated: Kardashian has been dedicated to creating – and advertising – SKIMS’ seemingly endless collections, ranging from mesh to boucle yarn
Curves: Later, Kardashian slipped into a skintight dark brown slip and posed in front of a rack of clothes in her closet
Not shy: The mother-of-four flaunted her famous curves as she filmed herself in front of a mirror
Working hard: In the recording she promoted Skims and oozed confidence as she documented her best angles for her Instagram followers
Speaking to the outlet, Kardashian described SKIMS as ‘your basics go-to’ and that despite coming out with loungewear and sleepwear, it keeps shapewear at its ‘core.’
She went on to reveal that she is ‘deeply involved in Skims’ and that she takes great pride in ‘helping to design fabrics and collections to picking photographers for product shoots to studying sales data,’ as per NYT.
Most recently, SKIMS released its Mesh Foundations collection, which the brand describes as ‘the most breathable foundations you’ll ever wear with a range of versatile solutions for every need.’
Taking to her Instagram Story on Wednesday to discuss the collection, Kim stated that she is a huge fans of SKIMS mesh and variety of unique, wearable shades they were able to produce in it.