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“The Big Cheese of Turn Arounds” was Rosenfeld’s goal when she first took in the helm at Kraft Goods. When she took over stock was basically losing vapor. The food giant needed a fresh approach. She was in charge of an upheaval that saw her plunge more money into brand building. She then gave power back to local managers (especially in third world countries). She also certain Kraft began launching more quick microwaveable meals just.
